IT Services . Financial Software . AI & BigData . HealthTech . Edtech

Digital Reality is not for rich kids anymore - AR, VR, MR technology

October 2019

The Silicon Valley giants are in the race for the “next big thing”. Some, among which Tim Cook, believe that virtual, augmented or mixed reality (“VR”, “AR” and “MR” – also called Digital Reality “DR”) are the next technological turning point to which the world will soon become dependent. 

AR and VR technologies, which have already started to invade our smartphones, will soon make smart windshields and glasses mainstream. In 2017, there were 281 investments in AR and VR hitting the record of $ 2.3 billion. The US and China are the largest VR/AR markets, accounting for approximately 70% of the global investments. 

When it comes to the M&A landscape, one main trend is the change in DR startup stage of development, moving from PoC (“proof-of-concept”) to a solid customer base, impacting their go-to-market strategy. 

This transformation will attract acquirers, resulting in an increase in activities both in terms of value and deals number. These new sources of financing will foster the development of DR technologies in a variety of verticals and applications. Thus, it seems to be the right time for enterprise C-Levels, CIO, investors to start asking themselves what would be the best way to embrace the DR technologies.

What you will find in this research:

  • Overview on the state of Digital Reality in B2C
  • Overview on the state of Digital Reality in B2B
  • How B2B will soon overtake B2C
  • A technology not mature for mass consumption but ready to disrupt the industry
  • Digital Reality Key Enablers


About Klecha & Co.

Klecha & Co. is a European private investment bank focused on technology, software, IT services, hardware and IoT, helping entrepreneurs, companies and financial investors with their strategy definition and post-acquisition integration issues, as well as for raising the necessary capital to execute their strategies.

With over 14 years in the market and offices in Milan, London, Paris, Madrid and New York, we have demonstrated global execution capabilities and a network of thousands of active C-level contacts and hundreds companies worldwide in the Tech industry.

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