In 2017, we will see an “insight revolution” where businesses will prioritize the insight extracted from customer data as a major differentiator.
This is according to research firm Forrester, who predicts that 2017 will bring +300% investment in cognitive computing over 2016.
Nowhere is this more true than in digital advertising, where annual revenue is estimated at $83 billion for 2017.
In this paper you will learn more about:
- Data that makes a difference (1St Party Data)
- Anticipating what audiences want (Propensity
- Getting to know the individual customer
- AI and the future of advertising
About Klecha & Co.
Klecha & Co. is a European private investment bank focused on technology, software, IT services, hardware and IoT, helping entrepreneurs, companies and financial investors with their strategy definition and post-acquisition integration issues, as well as for raising the necessary capital to execute their strategies.
With over 14 years in the market and offices in Milan, London, Paris, Madrid and New York, we have demonstrated global execution capabilities and a network of thousands of active C-level contacts and hundreds companies worldwide in the Tech industry.