The Alternative Data World

Data-driven decision-making has always been important and continues to be vital for businesses that want to compete in today’s economy. Recent and unpredictable events such as COVID 19 have also shown us that simply having data does not offer a competitive advantage. That’s why a majority of companies use big data analytics in order to execute strategies based on business intelligence. Few of these, however, have discovered how to leverage data effectively enough to succeed in company-wide digital decision making